Grant Readiness Pack

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Reusable language and structure for Dallas/Texas arts funding applications.

Working mission statement

The Art Project creates commission-free, public-facing exhibition and sales opportunities for artists by activating vacant urban space with accessible, high-traffic cultural events that return 100% of artwork sales to artists.

Problem / opportunity framing

• Artists face high commissions, booth fees, and gatekeeping in traditional gallery and fair models.
• Downtown Dallas has underused commercial space that can be activated through culture.
• A free-admission, artist-first fair can create measurable economic and community impact.

Community impact language

• Expands low-barrier access for emerging and underrepresented artists.
• Draws residents and visitors into underused downtown spaces.
• Supports surrounding businesses through foot traffic and destination programming.
• Generates measurable impact through attendance, sales, and visitor survey data.

Metrics to track

• Number of participating artists
• Total artwork sales returned to artists
• Attendance / foot traffic
• Visitor ZIP codes and return intent
• Nearby business impact anecdotes or survey responses
• Sponsorship and in-kind support secured

Budget skeleton

• Insurance
• Temporary staffing / event operations
• Marketing and design
• Signage and install materials
• AV / programming support
• Security / cleaning / venue ops